By James Brown
A couple of days ago the NBA announced the complete schedule for the upcoming NBA season. Among the most important games are undoubtedly the opening game between the Los Angeles Lakers and the Golden State Warriors and the already famous Christmas games (the Lakers will face the Dallas Mavericks).
A new NBA bet is coming this season. The "Rivals Week" comes to the NBA as an idea to generate more ratings and attraction for the league (and of course more economic income). The NBA is also looking to reach new markets and continue to expand its brand around the world. This strategy is in addition to international games (Mexico and UK) as part of the expansion plan.
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The Los Angeles Lakers have 2 important rivals, one more than the other. The first, for many, is the most important game. The Boston Celtics and Los Angeles Lakers have dominated the NBA since the 1960s. They have also played many Finals games against each other. And if anything needs to be added to this rivalry; both teams have 17 championships and are looking to become the most winning team in the NBA (The Lakers are looking to become the most winning team for the first time while the Celtics are looking to reclaim that throne).
The other important rivalry that the Los Angeles Lakers have (although it is actually more important to them) is against the Los Angeles Clippers. The Clippers are the "little brother" of the Los Angeles Lakers. They have become a contending team in recent years and despite the negative record the Lakers have against them over the last 10 years, the Clippers haven't win a single NBA championship.
For five days, from Tuesday, January 24 through Saturday, January 28, Rivals Week will be the focus of attention around the world. The game against the Los Angeles Clippers will be on January 24 at 7 p.m. Los Angeles time, while the matchup against the Celtics will be on Saturday, January 28 at 5:30 p.m. Los Angeles time. There will also be a game against the San Antonio Spurs that although it is not one of the main rivalries of the Lakers, it looks to be a spectacular game.
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