He's a Lakers legend, once rejected a 40M Reebok deal, now will be their President alongside Iverson

While the Lakers legend Shaquille O'Neal recently asked about who'll vote for him if he runs for US president in 2024, it seems he can become the president after fall, just not for the country but for Reebok Basketball.

With information via Complex Sports, "Reebok Basketball is re-launching in early 2025 and has recently named Shaq as their President, and Allen Iverson as Vice President."

Having two of the biggest 90's NBA stars could help re-launch the brand, but fans are still split on whether it can work or not, especially going against the giant Basketball brands Nike and Adidas.

O’Neal and Reebok went on to have a successful partnership, resulting in heralded ‘90s basketball models like Shaq Attaq and the Shaqnosis. Reebok has announced that O’Neal is to become the brand’s new president of basketball. In his new role, the Hall of Famer’s main objective will be to reignite Reebok’s presence in an already-crowded performance basketball footwear space. “As a president, I know what my role is. I'm gonna be really focusing on player development and partnerships,” O’Neal tells Complex.

Allen Iverson will help Shaquille O'Neal to re-launch Reebok Basketball

O’Neal will not be going on this new journey alone, as he will be joined by fellow Hall of Famer and Reebok lifer Allen Iverson, who is being named the vice president of basketball. Like Shaq, Iverson’s main focus will be to help drive player recruitment while simultaneously building grassroots and community-based initiatives, and athlete activations.